{"id":1009954,"date":"2026-03-19T12:29:42","date_gmt":"2026-03-19T15:29:42","guid":{"rendered":"https:\/\/www.sportlife.cl\/?p=1009954"},"modified":"2026-05-06T17:35:04","modified_gmt":"2026-05-06T15:35:04","slug":"en-sportlife-entrenar-puede-salir-gratis-la-campana-que-premia-la-constancia","status":"publish","type":"post","link":"https:\/\/gohost.cl\/sportlife\/en-sportlife-entrenar-puede-salir-gratis-la-campana-que-premia-la-constancia\/","title":{"rendered":"En Sportlife, entrenar puede salir gratis: la campa\u00f1a que premia la constancia"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Santiago de Chile &#8211;<\/strong> En un mercado fitness cada vez m\u00e1s competitivo, donde el principal desaf\u00edo no es solo captar nuevos socios sino lograr adherencia al entrenamiento, Sportlife vuelve a apostar por una f\u00f3rmula poco habitual en la industria: alinear el incentivo econ\u00f3mico con la constancia deportiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por segundo a\u00f1o consecutivo, la compa\u00f1\u00eda relanza su campa\u00f1a \u201cSi entrenas, no pagas\u201d, una iniciativa que busca romper con la l\u00f3gica tradicional de las promociones del rubro. En lugar de ofrecer descuentos iniciales, la propuesta recompensa el comportamiento activo de los socios durante los primeros dos meses de su membres\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El concepto se inspira en estudios del University College London, publicados en el European Journal of Social Psychology, que indican que el proceso de formaci\u00f3n de h\u00e1bitos puede tomar cerca de dos meses. Bajo esa premisa, los nuevos usuarios solo pagar\u00e1n por los d\u00edas que no entrenen durante ese per\u00edodo. Si mantienen una rutina constante, incluso podr\u00edan llegar a pagar cero por esos primeros meses, beneficio que se ver\u00e1 reflejado posteriormente en su plan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para Marcela D\u00edaz,&nbsp; gerente general de Sportlife, la iniciativa busca ir m\u00e1s all\u00e1 de una promoci\u00f3n comercial y apuntar al verdadero impacto del fitness en la vida de las personas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSi entrenas constantemente durante los dos primeros meses, no solo se crea el h\u00e1bito, sino que empiezas a sentir las hormonas de la felicidad que el cuerpo genera. Si logramos que los socios paguen cero o lo menos posible, estaremos ayudando a transformar sus vidas\u201d, se\u00f1al\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con esta campa\u00f1a, Sportlife busca posicionarse en una conversaci\u00f3n cada vez m\u00e1s relevante para la industria: la sostenibilidad del h\u00e1bito deportivo, un factor clave para la retenci\u00f3n de alumnos y el \u00e9xito de largo plazo de los centros de entrenamiento<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Santiago de Chile &#8211; En un mercado fitness cada vez m\u00e1s competitivo, donde el principal desaf\u00edo no es solo captar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1010478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-1009954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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